Store automation is a set of hardware and software that can perform a minimal set of functions, be free of charge, or take on most of the daily routine tasks and calculations for a small fee.
The specific cost of automating a retail store depends on its needs. If a point of sale sells alcoholic beverages, it means that it needs to connect to the USAIS and a cash register with a scanner that supports working with this system. There are a lot of equipment options, you can take both fancy equipment and a conventional economical POS system. Barcode scanners with USAIS support cost from 800 rubles. You also need special software that will work with the desired system. Continue reading
In order to create products and services that are in demand on the market, as well as choose the right names for them, you should:
· Observe trends and trends
What services appear in the masses? Their success? Innovations and increased demand from people for certain services?
* Read the instructions for the equipment used (they hide a lot of expensive information for marketing). Also, you need to use your equipment at 100%, and for this you need to know all the functions of the equipment used. Continue reading
Best ways to increase sales in a beauty salon
Many Directors and owners of beauty salons, regardless of sales experience, years spent in the market of the cosmetology industry, and other business skills, can not give an accurate answer to the question: “how to sell more to customers.” Most do not even want to take up active sales of this kind, arguing that it is too aggressive business management that can “annoy” organizations. And the staff is not interested in such a trade, for reasons of low motivation. We asked a well-known business consultant in the field of sales management, Spartak Sergeyevich Andrieshin, owner of the Moscow Academy of Sales consulting company, to tell us his expert opinion. Continue reading