UDS loyalty program, how it was implemented in your business and what came out of it
UDS service in the local shopping center I keep a small accessories store-I sell handbags, travel suitcases, scarves, gloves and other haberdashery. In General, I’m not a mega-cool businessman, but I’m more or less successful.
Since April 2018, I have connected to the UDS system. Now I will briefly tell you about my impressions.
On the advice of another friend, a colleague (who runs a cafe in the same shopping center), he started using the UDS service. He has been using it for a long time, I trust him, I decided to try it. Before that, I served ads in Newspapers, printed flyers, which, in General, only ate up the advertising budget. The highest results were shown by the promotion of the thematic group in social networks. In principle, it has been almost a year since the registration in the service, so I can say that I refused outdoor activities without any losses. The Manager continues to manage social networks.
For me, as an entrepreneur, it is very convenient to use the system, because:
I have a much expanded customer base – I immediately see who joins the system and makes purchases in the store, it is easier for me to use a QR code than discount cards.
I can instantly track how much each customer has spent in my store, and I can offer them a great offer that will attract them.
Most often, I offer cashback, not a discount, because the discount can be used once – and the customer will not return. And cashback is a kind of game moment. You can save points and write them off – many customers like it, they even fall into some excitement. Moreover, additional points are awarded to them if they recommend a store to someone and “bring” a new customer.
It is very convenient to edit materials in the app itself – that is, change the terms of promotions, discounts, etc.
When a customer makes a purchase and uses the app at the same time, he leaves a review, puts a rating. I can track (and do it quickly) the mood of my customers. If they are not satisfied with something, I will immediately know about it and will be able to do something and change it.
My customers are comfortable when they receive individual offers. I often try to make them profitable so that the client will definitely come back to me again.
At the same time, in fact, I was only required to slightly increase the cost of paying for the functionality – but they are more than covered by the balance of funds that I used to spend on printing flyers. UDS service is quite satisfied, it pays for itself completely. I recommended it to my friends, so the popularity of the store is gradually increasing.